DATELINE ICELAND

July - August 2004

Welcome to the new Dateline Iceland. Welcome to an unabashedly and totally biased look at one of the most adventurous countries in Europe (yes, indeed, even though we’re between the U.S. and Europe, we’re still considered a part of Europe, but without all that funny new Euro money they’re using over there).

So rather than pack the kids up and fight the crowds at one of those mouse-themed amusement parks, or getting yourself in a traffic jams watching bears out west, take flight for a truly memorable vacation. Icelandair has a number of packages that take advantage of bright summer nights.  

>Icelandic Water Makes A Splash in the U.S.
>Playing in the Park
>Round ‘em up. Move ‘em out.
>Icelandic Horsepower in Northern Iceland
>Saga Sites - Have We Got a Story for You!
>Be Your Own Tour Guide with the Reykjavik Adventure Package
>News And Notes
>Flight of the Pufflings
>Cheap Date
>The “Best” Airline
>Make a Date with Van Morrison
>Chill Out at the Kaffi Reykjavik Ice Bar
>Gay Pride
>Get Cultured

>Run, Don’t Walk
>Candyland
>They Said It
>Free DVD Available

Icelandic Water Makes A Splash in the U.S.
If you can’t get to Iceland anytime soon, Iceland will come to you. Iceland Spring bottled water is making a splash with retailers and thirsty Americans alike. The water is bottled in Iceland, at a 156 acre preserve that is fenced off to keep any and all impurities from soaking into the source. It is then shipped to the U.S. in award-winning bottles that resemble the glacial ice that feeds the spring.

“The company is doing exceptionally well,” said Eric Skae, the U.S. importer of the brand, from his offices in Orangeburg, N.Y.

He can quote any number of reasons why this is true. Take for example the request from the U.S. Women’s Olympic Soccer team to supply them with water, or the fact that Iceland Spring regularly supplies water to the guests and hosts of MTV.

The brand has wide distribution in the Eastern U.S., but focus will shift to making the water available nationally in 2005.

"Once you build a success story, the rest of the country becomes easier," said Skae.

Iceland Spring is already available in all Whole Foods and Wild Oats stores, Vitamin Shoppes, and will become available in all 4,800 Walgreens stores in the U.S., a move that Skae predicts will double the number of bottles he sells per year. From the purest land comes the purest water. Look for it near you soon. Click here for more information.


Playing in the Park
Iceland Naturally makes its return to Central Park Summer Stage, Saturday, July 31. This will be the second Iceland Naturally Day, and three bands from Iceland will perform. “Jaguar,” a seven-person funk band formed in 1998, is best experienced in person at a live show. The bass-heavy grooves and three-piece horn section will keep the crowd shaking.


Round ‘em up. Move ‘em out.
Iceland is home to great herds of sheep, which are allowed to roam free for the spring and summer in the Icelandic countryside. Trouble is, at some point they need a haircut. Hence, the round-up or “Rettir” as we like to say in the mother tongue.

In the fall there is a great celebration as farmers gather sheep from the mountains. Guests are invited to ride along on the Icelandic horse, a breed renowned for their sure-footedness and easy temperament. There is much to do and see in addition to the autumn revelry. Majestic Gullfoss Falls, the famous Geysir hot spring area and Thingvellir National Park are all nearby. On the way back to the airport, you can even take a baaaaaaath (get it?) in the Blue Lagoon, Iceland’s number one travel destination. Click here for more information.


Icelandic Horsepower in Northern Iceland
This is the ideal program for families, romantic getaways, and small groups looking for a unique driving holiday. Head to the Adventure Center of Skagafjordur, North Iceland. This region is getting a name for itself as Iceland's ideal location for outdoor activities. Horseback riding, whitewater rafting, hiking and historical museums are just a few of the activities this region offers. Accommodations are at the new "Hestasport" cottages near Varmahlid village. The cottages have kitchens, bathrooms and
sleeping areas, making this a great idea for people who enjoy having their own "home away from home" this September. Click here for more information.



Saga Sites - Have We Got a Story for You!
Saga sites trips are planned to show you the essence of Iceland. These six-day excursions are a great way to introduce yourself to our island in the sun. Explore the glaciers, geysers, and waterfalls of southern Iceland - land of some of the heroes of the Icelandic sagas. Click here for more information.


Be Your Own Tour Guide with the Reykjavik Adventure Package
On this trip you are the master of your own destiny. Using Reykjavik as your home base, you can plan to see any of the beautiful and exciting destinations in Iceland on day trips, and then return to the restaurants, spas and nightlife of Reykjavik each night. Mix and match to make this your ideal vacation. Click here for more information.



News And Notes
“Vinyl” comes from the same country as “Jaguar,” but their sound is worlds apart. “Vinyl” gets back to the roots of rock and does their thing loud, proud and raw. They play even a little bit sleazy, and make no apologies along the way.

“Maus” comes to New York from the very top of the Icelandic indie rock scene. In their album, Nordic vocals hover over straight guitar figures and incessant drum tracks. Minimal and drifting verses give way to full on chorus lines and hooks. Their shows have become legendary within Reykjavik - you don’t want to miss this experience.

The concert series is free and starts at 3 p.m. (gates open 1:30 p.m.) at the Rumsey Playfield, 69th St. and 5th Ave. Click here for more information.


Flight of the Pufflings
Are you a "Lundi" Lover? What is a Lundi? A puffin, of course. Come to Iceland's Westman Islands where in August the annual round-up for baby puffins is celebrated. Iceland has the world’s largest population of puffins, roughly 8 to 10 million birds. The pufflings make their first flight every year around the same time and always at night. The streetlights of the Westman Islands throw some of them off course, landing them in harm’s way. To help protect them, local parents and their children steer hundreds of pufflings from the nighttime perils of the city. Adult birds, hardly an endangered species, often find themselves smoked or sautéed on the menus of the country’s finest restaurants. Saving baby puffins, then eating them as adults is all part of the Icelandic experience, a tradition practiced for generations. Learn more about the flight of the pufflings in a fascinating national Geographic magazine story…here.


Cheap Date
If you think Reykjavik is expensive, think again. According to Mercer Human Resource Consulting, it doesn’t even make the top 25 most expensive cities in the world. Bring lots of money to the top three most expensive cities of Tokyo, London and Moscow. New York is ranked 12th.


The “Best” Airline
Icelandair and Pete Best have teamed up to form a nostalgic partnership that celebrates the Sixties, when Icelandair was dubbed “The Hippie Airline” by a generation of Europe-bound travelers. The year was 1960 when Pete joined John, Paul and George in Liverpool’s famed Casbah Coffee Club and put the original Beat in The Beatles until Ringo came along in 1962.

Best, who kicked off the first two years of the historic eight-year enterprise as The Beatles’ drummer, now leads a six-member band in concerts around the world recalling the sounds of the Sixties. Their transatlantic tickets to fly will be provided by Icelandair-The Americas - a move that delights the associates on both sides of the Pond.

Various projects are in the works and will be announced shortly, including trip giveaways at all performances of The Pete Best Band when touring in the U.S. and Canada. Details and schedules are available at www.petebest.com and www.icelandair.com.


Make a Date with Van Morrison
This just in: Irish crooner Van Morrison will be playing during the 14th annual Reykjavik Jazz Festival which starts Sept. 29; Van Morrison is scheduled to perform Oct. 2. Morrison’s career spans over 30 years from his early band called “Them” to his popular solo albums such as “Astral Weeks” and “Tupelo Honey.” He will be playing one concert in Laugardalshöll. Click here for more information.


Chill Out at the Kaffi Reykjavik Ice Bar
Most of us don’t need much of an excuse to drink alcoholic beverages. But one place that makes drinking seem irresistible during the lazy, hazy days of summer is the Kaffi Reykjavik Ice Bar. The interior is kept at below freezing all year-round, and all of the interior fittings, including the glasses, are made of pure, clear ice from the glaciers of Iceland.

The Ice bar has capacity for 50 and group bookings are welcome. Women best leave those halter-tops back in the room. Men: no Speedos unless you want to experience some serious shrinkage. Are you bold enough to drink in the cold? See for yourself. Click here for more information.


Gay Pride
A new book from Queer & There Publishing takes both seasoned and novice gay and lesbian travelers to the northern reaches of civilization, calling modern Iceland one of the most gay-friendly countries in the world. GetawayGay Iceland is a guidebook to the superb, gay-owned accommodations and unspoiled nature of glaciers, thundering waterfalls, spouting geysers, and land so geologically active it’s warm to the touch. You can find it at amazon.com and barnesandnoble.com.

August 6-8 is Gay Pride Days in Reykjavik. It starts with an indoor concert/theatre on Friday night and continues with a Parade on Saturday that goes down to the city center, where an outdoor concert takes place. Saturday night is gay night in most clubs in the center. Click here for more information.


Get Cultured
Reykjavik Cultural Night, Aug. 21, is a great time to visit. Museums, galleries, churches, cafes, restaurants, stores and other establishments in the capital city’s downtown stay open into the night and present a variety of exhibitions, concerts, performances, theater and other cultural events. Click here for more information.


Run, Don’t Walk
If your interests are a bit more aerobic, there’s no better way to get to know a city than to run through it. The world-renown Reykjavik Marathon, Aug. 21, is said to attract half of the country’s entire population, either to run or watch from the sidelines. Special travel packages are available from North America through Marathon Tours & Travel, Boston, 617 242 7845; [email protected]. Click here for more information.


Candyland
Visitors to Iceland are raving about trips to the sjoppas - corner shops where candy unique to Iceland is being snapped up and whisked back home. One favorite is Opal, strong licorice pastilles that come in a fabulous sixties-style package in a variety of colors corresponding to different flavors: green is salty licorice, red is strong, and blue is a bizarre, yet curiously refreshing taste. Check these babies out here…


They Said It

Iceland Rated as One of the World’s Safe Havens
A May 11, 2004 New York Times article on the dangers U.S. travelers face when traveling abroad recently named Iceland as among the three safe havens in the world. The other two were Greenland and Canada.

The article, written by Harry Hurt III, quotes Chris Palmer, Director of Risk Control for the insurance broker Aon, who is frequently tapped by motion picture studios to provide security training and personal protection on location. Palmer most recently provided drivers and bodyguards for the cast and crew of “Man on Fire,” which was filmed in Mexico City - where 10 to 20 kidnappings occur every day.

Street crime and targeted kidnapping are worldwide problems, a fact often overlooked by U.S. travelers. “Anyone who travels with credit cards or ATM cards, which is just about everybody, is at risk,” said Palmer.

Palmer singled out Iceland as among safe destinations for travel because of its sparse population and remoteness.

The White Nights of Summer
Where’s the best place to take advantage of the white nights this summer? Explorers Club president Richard Wiese recommends Iceland in the July issue of Men’s Journal. Says he, “My favorite place to experience (light around the clock) is Iceland, where there’s so much to do - hiking on glaciers, horseback riding through lava fields, swimming in thermal pools - that you’ll appreciate the extra hours of daylight.”


Free Stuff
Goodies, swag, call it what you want. We’ve got free stuff here just for the asking:


Free DVD Available
Travel brochures? They’re so 90’s. Besides, for a country like Iceland, the island nation located smack dab between the U.S. and mainland Europe, travel brochures can’t do justice to the scenic waterfalls, geysers, sizzling nightlife, and culinary cuisine that’s attracting an estimated 60,000 Americans each year.

That’s why the Iceland Tourist Board, in conjunction with IcelandNaturally.com, is offering a free 5-1/2 minute DVD to travel agents, tour operators and consumers nationwide.

“Iceland: The Way Life Should Be” recently received a Gold in the Documentary - Travel category of the 2004 Aurora Awards, an independent film and video competition.

The DVD also received recognition as a Bronze finalist in the Travel & Tourism category of the 25th annual Telly Awards, based in Cincinnati.

The DVD is free just for the asking. To request a free copy of the DVD, or a good old fashioned brochure perfect for you Ludites, e-mail the Iceland Tourist Board - [email protected] or log onto www.icelandtouristboard.com/order.html



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Icelandic Geographic Magazine

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