DATELINE ICELAND

September - October 2004

Greeting from the new Dateline Iceland. Welcome to an unabashedly and totally biased look at one of the most adventurous countries in Europe (yes, indeed, even though we’re between the U.S. and Europe, we’re still considered a part of Europe, but without all that funny new Euro money they’re using over there).

So rather than pack the kids up and fight the crowds at one of those mouse-themed amusement parks, or getting yourself caught in a traffic jams watching bears rummage through garbage out west, take flight for a truly memorable vacation. Icelandair has a number of off-peak packages that take advantage of special deals this autumn.

>Time To Fall For Iceland
>Midweek Madness Offers Insanely Low Price
>Bright Lights, Little City
>Reyjk Rocks during Jazz Festival 2004
>Take to the Airwaves
>The Christmas Elves Await
>National Museum of Iceland Opens
>U.S. Women's Soccer Makes a Splash with Iceland Spring Water
>Longest-Publishing Ethnic Newspaper
>Shear Pleasure
>Hotel Budir Ranked One of World's Top Seaside Hotels
>Icelanders Were Shvitzing This Summer
>Rent a Friend
>Iceland Play Comes to Broadway

>Wall Street Flips for Puffins
>Ice Capades
>Bjork's Saga
>A Nod to the Odd

Time To Fall For Iceland
Iceland is catching on. Tourism to the country is up 17 percent, compared to the same time last year, according to the Iceland Tourist Board. A total of 64,275 tourists visited Iceland in July, setting a new record. Sound crowded? Hardly. The Magic Kingdom at Walt Disney World in Orlando averages 38,000 visitors per day. Sure, they have a mouse, but we’ve got trolls and elves … and a lot more space for visitors to roam.

By the way, you can get there from here. Icelandair’s international route network utilizes Iceland as a hub between five U.S. gateways; Boston, New York (JFK), Minneapolis/St. Paul (MSP), Baltimore/Washington (BWI) and Orlando (MCO) and these European destinations; Reykjavik, Amsterdam, Copenhagen, Edinburgh, Frankfurt, Glasgow, Helsinki, London, Oslo, Paris and Stockholm. More…

More good news: Icelandair has increased capacity by 12 percent during 2004. That means more seats for travel bargains such as those following below:


Midweek Madness Offers Insanely Low Price
Those of you with a free spirit and a flexible schedule may want to check out Midweek Getaways on Icelandair. Travelers departing on a Sunday, Monday or Tuesday will find deeply discounted rates to our Ohio-sized nation in the North Atlantic. Packages start at $359** per person based on double occupancy. More…


Bright Lights, Little City
Winter in Iceland is all about the nightlife, because well, they’re not selling many beach umbrellas then. Conditions are always right for locals and travelers to pub and club crawl to their heart’s content in one of Europe’s hottest cities. Party until the wee hours and then take a trip outside the city for a chance to glimpse the northern lights - nature’s equivalent of the lava lamp. Spend two nights at Icelandair Hotel Loftleidir in Reykjavik and get a Reykjavik Club card with the package. Packages start at $435** per person based on double occupancy. More…

Reyjk Rocks during Jazz Festival 2004
Fly out of North America on September 30 and listen to jazz on top of the world at the 2004 Reykjavik Jazz Festival (www.reykjavikjazz.com). Van Morrison headlines on October 2 and bands from all around the world will take over the bars, clubs and cafes of Reykjavik. Packages start at $699** per person double occupancy. More…


Take to the Airwaves
Get two passes with your airfare and hotel package to the Iceland Airwaves music festival, coming to Reykjavik on Oct. 20-24. Iceland's best alternative and club music festival and multi-day non-stop party rocks for its sixth year. The price of $474** per person, double occupancy represents a $75 savings. More…


The Christmas Elves Await
What was it like to celebrate Christmas in Iceland a long time ago, when mischievous elves and trolls left gifts in children's shoes? Here is your chance to take your family to experience an old fashioned Icelandic country Christmas. Soak your cares away upon arrival at the natural spas of the Blue Lagoon. Your kids will get to meet Iceland's version of Santa Claus - all 13 Christmas elves - at the Arbaer Museum, which features an exhibition of 18th century homes with recreations of Christmas celebrations in the days of yore. Encounter reindeer, arctic fox and seals at the Animal Garden. Wake up the next day and join in making another Icelandic Christmas tradition paper-thin and deliciously sweet Leaf Bread. Come enjoy the shopping, lights and life of Reykjavik over Christmas. Priced from $885** per person. More…

Book on-line at www.icelandairholidays.com or call 800 779 2899.

** Prices quoted are exclusive of applicable taxes and official charges by destination of approximately $100 per person, including the Sept. 11th security fee.

For more details, you can also call 800-779-2899 or log onto www.icelandairholidays.com.


National Museum of Iceland Opens
Scheduled to open at the beginning of the summer, the National Museum of Iceland just opened this month. With 2,000 square meters of gallery space, the museum covers all aspects of Icelandic life, from the time of the settlements to the present day. Featured at the museum are archaeological finds buried in the eruption at Mount Hekla in 1106, the first bible printed in Icelandic, a history of Icelandic witchcraft, and items such as the census of 1703, with detailed accounts of not just people but livestock across Iceland. The museum will be open from 10-6 pm daily on Tuesday through Sunday during the summer. Click here for more information.


U.S. Women's Soccer Makes a Splash with Iceland Spring Water
The folks at Iceland Spring are floating on cloud nine after the U.S. Women’s Soccer team netted a gold medal in Athens. Several members of the team requested the brand in the months leading up the Olympics to stay hydrated during training and practices. Striker Abby Wambach, who scored the winning goal in extra time, wrote the company before the Summer Games, “I just wanted to write and thank you for the water you've been supplying my teammates and me. I swear, I feel better drinking your water. It tastes like it's really clean and smooth and something that is not just water, but is good for you.”

In another e-mail, Team Captain Brandi Chastain said, “Iceland water is exactly what we need before and after our workouts on the soccer field. It is cool and refreshing, which helps us on the toughest of our training days.” Comments Eric Skae, president of Pure Distribution U.S., importer of Iceland Spring to the U.S., "We can't take all the credit, but we are very proud of the U.S. Women for what they have accomplished. We're happy to have assisted them in the best way we could."

Following the U.S. Women’s National Team’s emotional 2-1 gold medal overtime victory over Brazil, U.S. Soccer has unveiled plans to host a 10-game “Fan Celebration Tour.” It will kick off Sept. 25 when the U.S. faces Iceland in the first match of the tour at Frontier Field in Rochester, N.Y., home to U.S. Olympic hero Abby Wambach. The time of the event has not yet been announced. Click here for more information.

Iceland Spring bottled water is making a splash with non-Olympians as well. The water springs from a 156-acre preserve that is so valuable to the country that it is fenced off and guarded by security. It is then shipped to the U.S. in award-winning bottles that resemble the glacial ice that has been feeding the protected spring for eons. Iceland Spring, distributed by Pure Distribution U.S., Orangeburg, N.Y., is available nationwide in Whole Foods Markets, Wild Oats stores, Vitamin Shoppes, and other fine retailers. It will soon become available in Walgreens stores in the U.S. Click here for more information.


Longest-Publishing Ethnic Newspaper
Did you know that the longest-publishing ethnic newspaper in Canada, and probably North America, was founded by Icelandic immigrants? Lögberg-Heimskringla, written in English, is the only paper for people of Icelandic descent, wherever they are. Find out who's making headlines, in the news, business, arts, sports and everyday life. Visit Icelandic communities from coast to coast in North America. If you haven't subscribed yet, read the latest issue for free at www.logberg.com and see what you've been missing.


Shear Pleasure
September harkens the arrival of one of the most popular events in Iceland, the Sheep ("Rettir" in Icelandic) and Horse Round Up. In a fascinating and entertaining process that can take up to a week, farmers set off on horseback to gather sheep and horses that have spent the summer grazing in the highlands. With the advent of the fall season, the sheep and horses are herded into pens where they are identified and sorted. This most festive Icelandic occasion warrants a country holiday and is a major event on the farming calendar. Don't be sheepish (sorry, couldn’t help ourselves). Join in this lively community celebration in September. Click here for more information.



Hotel Budir Ranked One of World's Top Seaside Hotels
Hotel Budir (www.budir.is) is one of the top five "modern seaside hotels" in the world, according to an article published in the U.K.’s Independent. Located on the Snaefellsnes Peninsula, the hotel has a view of not only the ocean, but of lava fields and the Snaefellsnes glacier. Snaefellsness is the area of Iceland written about by Jules Verne in his novel "Journey to the Centre of the Earth." Also in the top five were Hotel J Sweden, The Caves Jamaica, Portixol Mallorca, and Deseo Mexico.

What’s to do at Budir? Plenty. There are a variety of daytrips by sea from Arnarstapi, Olafsvik and Stykkisholmur. You can go sightseeing around the isles of Breidafjordur or shellfishing from Stykkisholmur, or you can try your hand at deep-sea fishing. Lately whale-watching has become extremely popular in the surrounding waters - the sea is teeming with pods of whales.


Icelanders Were Shvitzing This Summer
In Iceland, which is no stranger to cold weather, businesses declared a holiday on Aug. 12 when Reykjavik recorded an all-time high of 77 degrees F. (24.8 degrees C.). It doesn’t sound like much down here, but Iceland is up there, remember, close to the Arctic Circle.

The high temperatures and unusually gentle winds were a result of a slow moving low front from the Hurricane Alex weather pattern that struck the U.S.

Rather than fret about global warming, citizens of Reykjavik took full advantage of the weather, lest they start shvitzing in air conditioning-free offices.

Local beaches and swimming pools were filled to capacity. At Nautholsvik, a geothermal beach where the ocean water is heated to allow for bathing in the typically chilly summer days, officials reported at least 7,000 visitors in one day. The usual number of visitors for a nice, sunny day is 500. The highest temperature ever recorded in Iceland is 87 degrees F. (30.5 degrees C.) in eastern Iceland in 1939.


Rent a Friend
Feeling a bit shy when you land in a new country? Well in Iceland, you can rent a friend to take you around. Jon Kari Hilmarsson is the Icelandic “Nightlife Friend” - the perfect icebreaker in this land of fire and ice. Called by Frommer’s, “a tremendously jolly blond giant in his late 30s,” Hilmarsson is a fixture on Reykjavik's nightlife scene. He knows all the clubs in town, and most of the people you'll meet in them. And for a mere $350 for a group of up to four people, he'll show you a full night on the town, from 8 p.m. until you drop.

Of course, you can go it alone anytime, anyplace in Iceland, but for $350, you get past all the lines at club doors, and you get to dodge cover charges at the Pravda and NASA discos. More importantly, though, you get taken around to places where you're guaranteed to find interesting locals to meet. And you get introduced to Jon Kari's friends. Most of Reykjavik seems to be Jon Kari's friends. Click here for more information.


Iceland Play Comes to Broadway
For those hankering for a bit of Iceland without getting on a plane, Plums In New York is an off-Broadway play from Iceland that examines the fine line between madness and creative genius. It runs through Sept. 26 at Theatre Row (The Clurman Theater), 410 West 42nd Street.

In Plums In New York, playwright Anna Rosa Sigurdardottir plays Gudrun, a young woman exploring Swedish playwright August Strindberg through her own writing. One night, she dreams of deep purple plums ready for harvest in New York City. This leads her on a pilgrimage to the Big Apple, in hopes of finding meaning behind her dream. Through her desperate attempt to make sense of her vision and her writing, Gudrun loses a tenuous grip on reality and with it, her ability to separate fact from fiction, dreaming from waking. Hungry for clarity, Strindberg’s spirit literally inhabits her body, leading Gudrun to question the very nature, definition, and reality of reality.

Plums In New York opened in Reykjavik last year earning rave reviews and critical acclaim. Click here for more information.

THEY SAID IT


Wall Street Flips for Puffins
Wall Street now knows a thing or two about Iceland’s puffin rescue, a familiar event to faithful readers of Dateline. Page one of the Sept. 1 Wall Street Journal featured a story detailing the annual puffling rescue in the Westman Islands off southern Iceland. The story, printed in the Journal’s prestigious “A-Head” center column, was titled, “In Iceland, Kids Go Out at Night to Pick Up Chicks.”

Reporter Ellen Schultz followed children on their nocturnal quests to save the puffin chicks from roving cats, traffic and other dangers the wayward birds face when they become distracted by the lights of civilization and deviate from their migration routes. Every August, puffins begin their migration and head out to sea. As a result, the “puffling round-up” has become a yearly tradition passed down through generations of Icelanders. The fact that Icelanders care for their natural surroundings has never been more simply demonstrated than the sight of children holding pufflings, only too happy to see them flap their way back to sea.


Ice Capades
“As its name implies, the (Kaffi Reykjavik’s) Ice Bar - which probably began life as a giant walk-in freezer - shimmers with ice walls, ice tables, ice stools, ice sculptures and yes, an ice bar. Before entering the bar, a hostess distributed white, hooded down-filled capes that made us look like extras from a "Star Wars" movie. Soon we were handed shots of a special Icelandic liquor called Black Death that caused my throat to lose all feeling and allowed me, for a brief shining moment, to say Reykjanesfolkvangur three times, fast.” - Judy Leand, Sporting Goods Business, July 2004


Bjork's Saga
“Her appearance, last week, at the opening ceremonies of the Athens Olympics, singing an ornate new song called ‘Oceania,’ confirmed her status as the ultimate musical cosmopolitan … Though she now spends much of her time in New York, she keeps coming back to Iceland, where she lives for several months of the year. The relative simplicity of the place is reassuring to her. Once, she translated a local news headline for my benefit: ‘TIRE TRACKS IN FOOTBALL FIELD.’ A look of pleasure crossed her face as she studied the photographic evidence of the catastrophe. ‘This is so Iceland,’ she said.” - Alex Ross, The New Yorker, Aug. 23, 2004

A Nod to the Odd
“Just a little odd. And that's why we love it. England, France - been there, done that. But you probably haven't added an Iceland stamp to your passport unless you took a free stopover on Europe's long-standing low-cost airline, Icelandair. Well, it's time to take another look at this Atlantic island.

Iceland seems almost a perfect place. There is a high standard of living, friendly people, good food, no pollution (the heat and hot water are supplied by the natural heat of the earth), outdoor activities and a small, manageable, sophisticated capital city. But it's a bit odd, too. Things seem normal, yet they're a bit skewed, like a twilight dream: It's noon and the sun seems about to set; dolphin is on the menu, but it's really dolphin, not mahi-mahi; and nobody has a last name (the old Norse patronymic system is still in use; all the names translate as ''Bob Son-of-Michael'' and the like).” - Miami Herald, Aug. 22, 2004

 


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