DATELINE ICELAND
March - April 2005

Welcome to Dateline Iceland. Welcome to an unabashedly and totally biased look at one of the most adventurous countries in Europe. Fire and ice make up the land, but it’s the people you will find in Iceland that make each trip an adventure.

>The Midweek Getaway - The $299 Deal is Back!
>Hot Stuff
>Romantic Reykjavik
>Mingling with Miss Iceland
>Locals Stock Up on Lopapeysa
>Golf is Hot IN The Icelandic Summer
>Valley of the Spas is a World Class Experience
>Got Art?
>Run Over for the Iceland Marathon
>Icelandic Guys Get Respect
>Fear Factor: Icelandic Style
>Stairway to Heaven
>Letters to the Editor

Going to Europe? Why not consider stopping in Iceland on your way there? The country is fast becoming the hottest new discovery for American travelers. Iceland is a special place with spectacular northern lights, glistening waterfalls, ancient geysers, purifying hot springs and spas, majestic mountains, and tempting cuisine - an impressive palette of outdoor adventure, sports, culture and food. For the vacationer who’s “been there, done that,” Iceland represents an adventurous alternative to yet another boring beach vacation. More...

Iceland is on the way, but not out of the way, when you fly to or from North America and continental Europe. In fact, the country can now be conveniently reached from the West Coast starting this May when non-stop Icelandair service begins from San Francisco. More...

Icelandair Holidays also has travel packages that take advantage of special savings during the off-season, and will suit whatever Icelandic vacation tickles your fancy.

The Midweek Getaway - The $299 Deal is Back!
Air and hotel for $299* per person? Indeed. Read on: Do you consider yourself an adventurer? Well pack you bags and do something spontaneous, because Icelandair has a great deal for people just like you. Depart on a Sunday, Monday or Tuesday and spend two nights in a double room at a hotel in Reykjavik from $299* per person. Save $60* per person when you book Midweek Getaway for departures through March 31, 2005. More...

Hot Stuff
The stark chill of Iceland in winter is held at bay by volcanic activity while plumes of steam rise from the ground by Fosshotel Nesbud. The fascinating geothermal area makes Nesbud a warm retreat only 15 miles from Reykjavik. Scenic walking trails through the volcanic landscape, trout fishing and Thingvellir National Park are all within driving distance. Come explore the wilderness and return each night to a cozy sanctuary. From $599* per person double occupancy. More...

Romantic Reykjavik
The world's northernmost capital brings romance to a whole new latitude. World-class candlelit dining, vibrant nightlife and the charm of an ancient city at night give way to luxuriant spa treatments and shopping in the day. Grab someone special and start making memories. From $783* per person based on double occupancy. More...

*Prices quoted are exclusive of applicable taxes and official charges by destination of approximately $100-$180 per person including the Sept. 11th Security Fee of $2.50 per U.S. enplanement. Click here to view approximate taxes by destination. Click here to read the General Terms and Conditions of Icelandair Holidays Packages

Mingling With Miss Iceland
The Miss Iceland 2005 Pageant will bring together the most beautiful women in Iceland, undeniably some of the most beautiful women in the world, and you could be right there. Tickets to the May 23 event at Broadway in Reykjavik are $124 and include a four-course meal. A special V.I.P. package is also being offered that includes a four-course dinner with wine and tickets to the Pageant’s afterparty for about $296. Interested partygoers should click here for more information.

Locals Stock Up on Lopapeysa
Lopapeysa, hand-knit heavyweight wool sweaters made by Icelanders for generations to keep out the cold are the hottest new trend among Iceland’s youth. The sweaters, always popular among tourists, have found renewed popularity with the locals, particularly the lopapeysa with zipper fronts.
A typical lopapeysa costs around $189. More...

Golf Is Hot In The Icelandic Summer
Iceland has over 50 golf courses throughout the island, most with outstanding views and always close to nature. Golf can be played in Iceland from May through September and in the summer golf can be played around-the-clock thanks to the midnight sun. In fact, The Amstel Light Iceland Open (June 23-26, 2005) caters specifically to those who would rather be playing golf than sleeping. The tournament will be played on two golf courses near Reykjavik: the Reykjavik Golf Club and the Keilir Golf Club in Hafnarfjordur. More...

Visitors may also enter the Arctic Open International Golf Tournament (June 22-25, 2005) at northern Iceland's Akureyri Golf Club. This four-day 36-hole championship battle of the clubs is open to professionals and everyday players alike. More...

Valley of the Spas is a World Class Experience
Thanks to enormous reserves of thermal water, no other city in the world has as many spas per capita as Reykjavik. The newest spa is also one of Europe’s largest. Just a short walk from the Hotel Nordica, lies the Laugardalur Valley, named after its hot springs. For centuries, Icelanders have been walking, riding and driving in this sports park to rejuvenate body and soul. Now Laugardalur is also home to its own five-star health and spa resort, the 200,000 sq. ft. Laugar Spa & World Class Gym.

You have to hand it to those Icelanders. When the weather’s howling outside, they’ll still find a way to go swimming. Laugar features an Olympic-size indoor pool, an outdoor pool, and natural hot tubs called “hot pots.” The 55,000 sq. ft. spa also has one of Europe’s best-equipped fitness centers, and a bathhouse with seven different saunas and steam rooms of varying temperatures, seawater hot pools, Thalasso therapy jacuzzi, foot pools and even a cold waterfall for bathing. Guests are pampered with aromatherapy massage, reflexology, hot stone, salt or raindrop treatments featuring E’SPA products. Our favorite? An indoor quiet room with recliners, soft music and a roaring fire for a mid-day snooze. There’s even a 20-ft. wide indoor waterfall made of smooth granite by noted Icelandic artist Sigurdur Gudmundsson. More...

Got Art? Reykjavik Arts Festival is May 14 - June 5, 2005
This year’s program will focus on contemporary visual arts after three decades of festivals dedicated to the performing arts. A series of exhibitions and installations will be presented in Reykjavík and throughout the country, centering on the legacy of Dieter Roth, the German-born Swiss artist who spent a large part of his life in Iceland, and who influenced both established and younger artists. More...

Run Over to Iceland for the Laugavegur Marathon, June 20, 2005
Runners from throughout the U.S. and Europe will gather in Iceland’s interior for the annual Laugavegur Marathon. The race begins in Landmannalaugar and finishes at Husadalur, Thorsmork. The 34-mi./55 km Laugarvegur course is one of the most beautiful in Iceland, stretching from Landmannalaugar in the highlands to Thorsmork, a natural preservation area. (Click here for more information).

Icelandic Men Get Equal Time
For years, you’ve been bombarded with images of Icelandic women elevated on a pedestal as the most beautiful in the world. Sure, they win a lot of beauty contests, but what about the men? Now we know. After the final episode of the Bravo Network television show, "Manhunt", it's an Icelander who has been crowned "America's most gorgeous male model". Like most young men, Jón Jónsson wants to be an astronaut, but unlike most young men, this 22-year-old astrophysics student may actually end up with the qualifications to do it, not to mention his $100,000 prize. So, what's his best physical feature? "Probably my scars. I've got a bunch of matching scars, they're really cool." Is he your type? See for yourself...

Fear Factor: Icelandic Style
It’s not too soon to begin planning a trip to Iceland next January, in time for the Thorrablot Midwinter Feast, the Viking annual celebration of winter. The celebration offers an array of interesting food selections, festive dancing and singing. The Association of Meat Producers of Iceland just weighed in with a report on the top five foods for Thorrablót:

1) Soured ram's testicles.
2) Sheep brain jelly
3) Livrapylsa-- a loose sausage of soured stomach parts
4) Soured whale blubber
5) Blood Pudding

Seal flippers rated low, at 8th on the list. Putrified shark, a famous
Thorrablót delicacy, did not make the list.

"Stairway to Heaven"
The venerable rock singer Robert Plant, former front man for Led Zeppelin, is scheduled to perform in Reykjavik on April 24 at Laugardalsholl, the sports facility in Laugardalur next to the outdoor soccer stadium and close to Laugar Spa. The concert is part of a tour to promote his new album "Mighty Rearranger,” which is due out April 25 in the UK and May 3 in the U.S.

What took him so long? - this will be Plant’s second concert in Reykjavik. The musician last played at Laugardalshöll 35 years ago with Led Zeppelin. More...

Letters to the Editor - An Icelandic Crime Wave? We Don't Think So
Dear Dateline Iceland:

I visited Reykjavik and enjoyed my stay very much. I thought Iceland was one of the most beautiful places in the world. My $500(US) camera was stolen somewhere in the City. Not knowing where to go, I immediately returned to where I was shopping earlier that afternoon. When I told the store owner that my camera may have been stolen, she assured me that I must have lost it. She said, "This is Iceland, you are not in the U.S. anymore - you MUST have lost it." The store owner called all of the departments she could think of, and sure enough, I left it on the bus. A kind Icelander took my camera to the Police Station for me to pick it up! That is a true testimony of how friendly the people here are. I will return whenever I can! I love that City!

Eric Diello
Seattle, Wash.

Thanks Eric. Nice story. Better get a strap for that camera if you ever plan to visit New York - The Editors

THEY SAID IT

Don’t just take our word for it. Here’s what leading magazines, newspapers, and TV shows are saying about visiting Iceland.

Reykjavik has become the unlikeliest of world tourist destinations, a "Wild On" city where weekend throngs of natives and foreigners drink and dance the long winter nights away. Most residents I talk to cite what might be called the Lava Field of Dreams theory, which holds that if you build a reputation as Party Central, they will come. And so they do, to the tune of 60,000 Americans each year and many more British and Irish visitors, according to the Iceland Tourist Board. Indeed, the night life in Reykjavik, where in winter there is almost nothing but night, is nonstop on weekends. The city's dozens of pubs, discos, live music clubs and theaters, as well as its best restaurants, are clustered within an easily strolled, brightly lighted 20-square-block area downtown known by its Reykjavik 101 postal code. - Steve Dougherty, New York Times, Dec. 19, 2004

Iceland is so beautiful. It is gorgeous. People are unbelievably nice. And every time we turn a corner it was - oh my gosh! We are taking pictures everywhere. - Harry Smith, CBS Early Show, Nov. 17, 2004, following the season premiere of the Amazing Race in Iceland. Twelve million armchair adventurers vicariously raced across Iceland during the prime time reality show.

With so much nightlife and edgy music to savor, you won't even notice that Europe's northernmost capital gets only a few hours of sun - especially on Gamlarskvold (a.k.a. New Year's Eve), when the streets are lit with traditional bonfires, and multiple generations of toasting revelers brighten the long night. - Megan Miller, Budget Living, December, 2004

The average temperature in Iceland's capital, Reykjavik, is 35 degrees in January, but most visitors don't mind: They come for the hot nightlife, the wildlife (the four legged kind), and otherworldly volcanic landscapes. - Christopher Elliot, U.S. News & World Report, December 20, 2004

Icelanders are Norsemen, so ice runs in their blood. But thanks to geographical circumstance, Icelanders are also hot pool aficionados. You don't plan an Iceland adventure without periodic steam cleanings in the countless hot springs that bubble up in the country. - Mark Jenkins, Outside, December, 2004

There are thousands of waterfalls in Iceland. At one point I stopped the car, got out, and counted nine within my immediate view. - Layne Kennedy, Islands, December, 2004



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