New York Times
June 18th 2006
"WE lift off from J. F. K. at 9 in the evening, headed toward Reykjavik, and by the time the bars back in New York have closed, we are tucked in lava rock, submerged to the neck in a hot blue pool with sulfurous steam clouds bursting up around us. It’s the summer solstice, the longest day of the year, and the sky surrounding us never darkens." Read more in the New York Times.
Globe and Mail
June 17th 2006
"REYKJAVIK -- There are few places as perpetually cool as Reykjavik. Since rising to "It" city status in the late 1990s, the Icelandic capital has attracted droves of sprightly club kids, art aficionados and health nuts keen to soak in age-busting geothermal waters." Read the story here.
New York Times
March 12th 2006
In 2006 the United States population will reach 300 million, and Iceland’s will hit 300,000. In national pride, the two countries will remain about equal, which goes a long way toward explaining why Reykjavik, Iceland’s capital, refuses to feel like a small town. Read full article here.

Globe and Mail Update
March 12th 2006
Hofn, Iceland — I’m standing on a mountain pass, looking out over a glacial river delta on Iceland’s south coast. Looming behind me is the Myrdalsjokull, an immense glacier shrouding an active volcano. Read full article here.
Los Angeles Times
July 17th 2005
Reykjavik´s rich cultural offerings include the National
Museum, the Museum of Photography and the National Art Gallery
which is too small a venue for a country with such a long
tradition of creativity.
San Francisco Chronicle
July 17th 2005
Trendy Reykjavik, once known primarily for chess and political
summits, has become a northern European center of nightlife
and fashion.

Shape Magazine
July 2005
Trip of a LIFETIME
Don´t be surprised if you drop a couple of pounds while
touring Iceland - to experience its diverse landscape, you´ve
got to keep moving.
New York Times
July 13th 2005
"Building
in Iceland? Better Clear It With the Elves First"
Time Magazine
July 4th 2005
The approach to Gullfoss, across barren sand flats and grassy
hills, is deceptive. In the distance, there are mountains
- and in good weather, a glimpse of a glacier - but nothing
to suggest the presence of the most majestic waterfall in
Europe. Then all at once, there’s something like a low cloud
close to the earth, sparkling with points of light as if a
handful of diamonds had been thrown into the air. Suddenly,
Gullfoss - the Golden Falls - lies before us, forbiddingly
beautiful. Visitors can walk all the way to the edge of the
falls, where the water hurtles past, roaring, surging, playing,
on and on. The torrent is a mighty symphony that overwhelms
you. Swathed in spray, you feel baptized and renewed.
New York Daily News.
June 19th 2005
I’m not just relaxed. I feel exhilarated. In the
morning, we fly back to Reykjavik. I check into the elegant
Nordica Hotel, where luxurious hour-long massage at its NordicaSpa
awaits me.
Baltimore Sun.
June 12th 2005
As we started down the grade, we were greeted with an astonishing
sunset. The entire western sky was streaked with clouds, and
when the setting sun shone through, the sky was painted all
shades of gold and pink. Wow ! There were many more such moments.
Hollywood Reporter.
June 8th 2005
God practiced making the Earth in Iceland …. One reason
Iceland is attractive to filmmakers is its varied and unique
environment and its easy access to that environment.
Elegant Accents.
Spring 2005
Once home to Viking conquerors, vast, volcanic Iceland,
America´s closest European neighbor, is but one of the
shining stars under the midnight sun. It is a unique destination
with some of the planet´s most incredible scenery.
The New York Times, Style Magazine.
May 2005
Most visitors to Iceland go there to explore its otherworldly
landscape - glaciers, geysers, volcanoes, lava deserts - formed
by the violent forces of nature. This summer that landscape
will be informed by the hand of man, the annual Reykjavik
Arts Festival.
THE OPRAH SHOW
April 25, 2005
Oprah Winfrey:" I think I´m part Icelandic."

DEPARTURES
May/June 2005
ICEBREAKER “Iceland Cometh” [January/February] struck
a strong note with me. I recall standing on that same cliff
overlooking one of Europe’s largest waterfalls many years
ago when I was in the Navy and stationed in Iceland. It is just
as beautiful in your pictures as it was then. Thanks for the
wonderful trip down memory lane!
Connel J. Trimber, M.D. Alexandria, VA

TRAVEL + LEISURE
May 2005
REYKJAVIK Vox. Hákon Örvarsson won the bronze prize
at 2001’s Bocuse d´Or; here he works wonders with
Iceland’s sublime trout, herring, lamb, and lobster. But
nothing beats his foie gras terrine, paired with morsels of
thyme-cured puffin breast, stewed figs, marinated oyster mushrooms,
buttery brioche, and 25-year-old balsamic vinegar.
GENRE
April 2005
Accordingly, it was sometime in the 1990s that Reykjavik exploded
into hipster consciousness as one of the coolest destinations
in the world
The Chicago Tribune
April 10, 2005
And so it went: Misty sea stacks; tidy white farm buildings
with bright red roofs, looking like toys as they sit at the
base of a 500-foot-high ridge; thundering Gullfoss, Iceland’s
most famous waterfall, throwing up a spray that turns to a
rainbow on a brisk, sunny afternoon; tiny yellow wildflowers;
shaggy white sheep . . . so much more to this land than just
fire and ice.
AGENT@HOME
 April 2005
It just doesn’t get much closer. Iceland is a mere four-and-a-half-hour
flight from New York, a proximity that should make it one
of Europe’s most popular destinations with Americans.
The Washington Post Magazine
March 6, 2005
IT IS NEARLY IMPOSSIBLE TO OVERSTATE the significance of hot
water in Iceland. The entire nation runs on clean geothermal
heat, drawn from deep underground.... such a connection to water
may help explain why Icelanders are quite simply in love with
their swimming pools. There are 126 public pools in a nation
of 290,000 people. To put that in perspective, New York City
has 68 public swimming pools for its 8 million residents.
Travel New England
February 2005
Iceland is a place where wonders of nature thought only to exist
in the imagination, can be observed with the very eye and I
was out to see them all.
The Wall Street Journal
Friday, January 28, 2005
The message seems to be getting across. Zac Hilton, an 18-year-old
college freshman from Greencastle, Pa., says his $220 (66°North)
fleece and stretch jacket “makes me look thinner.”
But the real draw he says is the brand’s association with
Iceland. “Everything about Iceland is so cool,”
he says.
Arthur Frommer’s Budget Travel
February 2005
Eat like a local. Pizza, Bagels, and Hot Dogs - Yes, We’re Talking
About
Reykjavik.
The Palm Beach Post
January 16, 2005
On our final night in Iceland, Kristen and I walked to an open
field near the water a few blocks from our hotel hoping to see Northern
lights. We were told they may be hard to see in the city, but we saw them nonetheless.
A streaming green strand of light waves hovered just above the
horizon. It was then I realized: Iceland’s just the coolest place on earth.
Even the sky is envious.
New York Times
Jan 11, 2005
FLYING five hours to Iceland for a game of golf was strange
enough; going in
June, when the summer’s midnight sun allows for late-night tee
times, was
stranger still. Playing in the amateur-only Amstel Light Iceland
Open was
the strangest thing of all - given that I don’t play golf.
The Washington Post
January 9, 2005
Iceland. Though it is the easiest and cheapest spot to get to
from
Washington - thanks to Icelandair, which flies out of BWI -
Iceland’s
location astride the Gulf Stream means that it is more apt to
be cloudy, On
the other hand, winters here are generally mild, and there are
plenty of
indoor and outdoor things to do while waiting for the nocturnal
show to
begin.
USA Today
January 7, 2005
Iceland is hot; whales are hip
CBS - Late Show with David Letterman
January 5,
2005
This is what Kiefer Sutherland had to say about Iceland “They
enjoy life. They enjoy life a lot. It was a fantastic time.
I’ve never felt as welcome by a group of 75,000 people in Reykjavik.
There’s no laws in Iceland with regards to fireworks. Which
makes New Year’s Eve really interesting.”
DEPARTURES
January/February 2005
With my wife, Kate, I had traveled four and a half hours by
plane from New York City. But the Icelandair 757 that brought
us here might as well have been a rocket ship. Iceland is another
planet, a primeval near-arctic island of glacial mists and intermittent
volcanic eruptions made temperate by the Gulf Stream.
ABC - Good Morning America
December 19, 2004
“… In Iceland, there are 13 Santas. Instead of bringing
gifts, they take turns sneaking into town and creeping out the
locals. The 13 Santas live in the mountains with their troll-like
mother and her giant cat, which eats all the children who don’t
receive new clothes for Christmas. They party for 13 nights,
and then things really get interesting. "That’s when people
come out of their graves," said Iceland native Hoffy Steingrimdottir.
"Seals take on human form. And cows develop human speech."
The moral of the story? It doesn’t matter what you believe as
long as you believe. The other moral of the story? They’ve got
some good hooch in Iceland.
The New York Times
December 19, 2004
"At night the skies dazzle with constellations burning
big and so bright they seem within reach; through the autumn
and winter, the heavens dance in the light show of the aurora
borealis.”
CBS - The Early Show
November 17, 2004
Harry Smith (following the season premiere of the Amazing Race
in Iceland): “Iceland is so beautiful. It is gorgeous.
People are unbelievably nice. And every time we turn a corner
it was – oh my gosh! We are taking pictures everywhere.”
U.S. News & World Report
 December 20, 2004
The average temperature in Iceland ’s capital, Reykjavik, is
35 degrees in January, but most visitors don’t mind: They come
for the hot nightlife, the wildlife (the four-legged kind),
and otherworldly volcanic landscapes.

The New York Times
December 12, 2004
At 101 Hotel in Reykjavik. Is this really Iceland? Everyone
seems to be from Manhattan or L.A. That was Forest Whitaker,
baseball-capped, heading toward the elevator (he was making
a movie in Iceland with Julia Stiles). And that was Laurie Anderson
having breakfast with Lou Reed.
Trail Runner Magazine
January 2005
Most people think Iceland is a desolate wasteland, and they’re
right—but wrong. Experience this surreal landscape, and
you’ll think, “Why didn’t I come sooner?”
Budget Living
December/January 2004-05
REYKJAVIK, ICELAND. With so much nightlife and edgy music to
savor, you won’t even notice that the world’s northernmost
capital gets only a few hours of sun – especially on Gamlárskvöld
(a.k.a. New Year’s Eve), when the streets are lit with
traditional bonfires, and multiple generations of toasting revelers
brighten the long night.
Outside
December, 2004
In recent years, Iceland has become a coveted destination for
active travelers of all stripes.
Islands
December 2, 2004
MUST SWIM in the Blue Lagoon, Iceland’s famed geothermal
pool, surreally set among black lava fields just outside Grindavik.
MUST WATCH the greatest puffin show on earth in August on the
island of Heimaey in southern Iceland’s Westman Islands.
MUST TEE OFF at midnight – in broad daylight – at
the Akureyri Golf Club, juts 40 miles south of the Arctic Circle.
MUST STAY at Hotel Budir, a refined and isolated getaway on
Iceland’s majestic Snaefellsnes Peninsula surrounded by
glaciers and lava fields. MUST TASTE the arctic trout at Reykjavik’s
new Vox restaurant in the Nordica Hotel.
Smithsonian
December, 2004
Following the route that had been pioneered some seven years
before by Leif Eriksson, Thorfinn sailed up Greenland’s
coast, traversed the Davis Strait and turned south past Baffin
Island to Newfoundland – and perhaps beyond. Snorri, the
son of Thorfinn and his wife, Gudrid, is thought to be the first
European baby born in North America.
Outside
December, 2004
Iceland has the most magical light on earth.

 Islands
December 2, 2004
There are thousands of waterfalls in Iceland.
Passport Newsletter
November, 2004
Iceland, has become a popular destination for “been
there, done that” travelers. It’s America’s
closest European neighbor, with flights on Icelandair taking
less than five hours from New York.

 Los Angeles Times
September 12, 2004
A land that runs hot and cold. The far-north country is marked
by lava and glaciers on ground that is slowly but surely shifting.
Here, elves don’t seem so outlandish.
The Wall Street Journal
September 1, 2004
Every August, for about two weeks, young pufflings on the island
of Vestmannaeyjar off southern Iceland begin to migrate out
to sea. But at night many of the birds mistake the town’s light
for the moon and crash-land onto parking lots, backyards and
cars. The children form nocturnal rescue squads, roaming the
island’s only town in search of wayward birds to rescue.
The Miami Herald (Herald.com)
August 22, 2004
England, France -- been there, done that. But you probably
haven’t added an Iceland stamp to your passport unless you
took a free stopover on Europe’s long-standing low-cost airline,
Icelandair. Well, it’s time to take another look at this Atlantic
island.
The New Yorker
August 23,2004
My incoming flight had landed after dark, and I had seen nothing
of the landscape around the city. Now I stared in wonder at
the miles of blackish lava, at the volcanic boulders that had
dropped from the sky. I had gone from a fashionable modern place
into a charcoal sketch of an unfinished world.
Travel + Leisure
September, 2004
Icelandic light is stark, somehow fantastic: A gray mist permeates,
but colors pop out, as if the cinematographer has used special
filters.
CBS - Sunday Morning
August 15, 2004
The Blue Lagoon, the waters of Iceland’s most popular SPA.
It’s like a glorious hot bath loaded with minerals.
Gullfoss, Iceland’s largest waterfall is a national resource
in it’s own right.
National
Post, Canada
July 31,2004
Iceland is roughly the size of England, and Reykjavik is home
to half of all Icelanders. It’s an easy place to visit as everyone
speaks excellent Nordic-lilted English and it’s safe. When I
happened past the American embassy on a quiet suburban street
there was only one security guard outside - a tall, blond uniformed
woman.
MSNBC.com
July 29, 2004
Why would anyone go to Barcelona via Reykjavik? Answer: Because
they can. It was a quirky plan: Stop over in Iceland’s
picturesque capital for a dip in a hot pot, to glimpse of
its lunar-like landscape, and breathe the cleanest air on
the planet.
South
Shore Record
July 22, 2004
Touring the countryside of Iceland is like traveling through
an outdoor museum of natural history.
The Globe And Mail
July 14, 2004
Everywhere there were waterfalls of every size and shape.
One tumbling geothermal river reeked of sulphur. On a particularly
warm day we dipped briefly in a crystal stream that swirled
out of an underground lava tube.