DATELINE ICELAND - August/September 2002

A periodic look at news and events from the home of the Vikings. Brought to you by the Icelandic Tourist Board.

> Iceland Airwaves Rocks Reykjavik
> See Sheep on the Cheap
> From Sheeps to Creeps
> Broadway with Ice
> Reykjavik Is Spa Central
> A Bridge Too Far?
> Let�s Take a Meeting
> Shop �til You Drop
> Welcome Home
> Vacation with Icelanders in Hveragerdi
> They Said It
> Ain�t it Grand?

Iceland Airwaves Rocks Reykjavik - Oct. 16-20, 2002

Every October, the Iceland Airwaves alternative music festival in Reykjavik celebrates the best of alternative rock and jazz music with famous performers from Iceland and abroad, along with a host of international celebrity DJ's. Iceland's surreal landscape and culture has fostered an ideal environment for its own musical sensations as well, including Sigur Ros, Qarashi, the Leaves and others from the land of Bj�rk.

From Oct. 16-20, the progressive and innovative Icelandic music scene will be showcased in numerous venues and bars in downtown Reykjavik. With more than 50 Icelandic bands and DJ�s on the bill, Iceland Airwaves will blow away any musical taste, from hardcore to electronic, rock to hip hop, deep house to pop and everything in between.

A grand finale in Laugardalsholl Arena on Oct. 19 features Fatboy Slim (U.S.), Remy Zero (U.S.), The Hives (Sweden), and GusGus (Iceland). Packages start at $499 pp/do. (For more information: see www.icelandair.com or www.icelandairwaves.com).

See Sheep on the Cheap - Sept. 12-15, 2002

Ever wonder where that wool sweater comes from? While most mass produced clothing today can trace its ancestors back to the same ingredients used to make polyester leisure suits, natural Icelandic wool comes right from the source - healthy and sturdy sheep that roam the countryside foraging on mountain grass and herbs. Each September, the sheep round-up - or rettir - attracts thousands, especially nature photographers. At the rettir corral you can take pictures, mingle with the locals and, if you wish, even lend a hand sorting sheep.

Experience this Icelandic tradition for yourself on Sept. 12-15, starting at $665 pp/do. (For more information: ask for the Autumn Sheep Round-Up package, 800 779 2899, [email protected], www.icelandair.com).

From Sheeps to Creeps - Nov. 7-10

Visit in September and you can see sheeps. But come in November if you really want the creeps. Scare yourself silly with Icelandair Holiday�s Haunted Weekend, Nov. 7-10.

For centuries Iceland's otherworldly landscape has inspired eerie tales of ghosts, trolls, shapechangers, elves and scary things that look like the bar scene in Star Wars. Experience a delightfully frightful weekend of ghost stories, including a special haunted party in the swirling mists inhabited by creatures from the Blue Lagoon, just a few miles from Keflavik International Airport. Package rates start from $659 pp/do and include transatlantic air, accommodations, a ghost story tour, transfers and haunted dinner party at the Blue Lagoon. (For more information: Icelandair Holidays, 800 779 2899; [email protected], www.icelandair.com).

Broadway with Ice

Enjoy an evening of theater during your next adventure to Iceland. On Thursdays and Fridays in October and November you can experience the dazzle of Broadway combined with the force of Icelandic talent. "Broadway," Reykjavik's premier theater and nightclub, is heating up the fall with "Le Sing," a rousing dinner show featuring the best from musical theater, cabarets and popular music. It's food and fun at the top of the world, priced from $569 pp./do. (For bookings contact Icelandair Holidays, 800 779 2899; [email protected], www.icelandair.com).

Reykjavik Is Spa Central

It�s been said that you go to a pub to meet a Londoner, a coffee house to meet a Parisian, and a swimming pool to meet an Icelander. Reykjavik has over 55 million gallons of thermal water that is put to good use at the city�s pools, hot pots, and steam baths. People have known the therapeutic effects of hot water for thousands of years and nowhere is this more prevalent than in Iceland�s capital city.

The city operates seven thermal pools and baths, most located outdoors. The pools are heated to about 84 degrees F. and hot pots are heated approximately 110 degrees. The pools are great places to get inside information on life around town from the locals.

"There are so many aspects of Reykjavik that provide people the opportunity to improve their health, relax, and simply enjoy life. In fact, we view the city as one giant full-service spa," said Sigmar Hauksson, project manager of the Spa City Project. (For more information: [email protected], www.spacity.is).

A Bridge Too Far?

Last July 4, the Prime Minister of Iceland, David Odsson, took a stroll from Europe to North America ... and it only took him a minute. Impossible, you say? But you�d be wrong. Visitors to Iceland have the unique opportunity to walk between continents now that thousands of years of geological separation have ended with completion of the "Leif the Lucky Bridge." This bridge, situated in the dramatic surroundings of the Reykjanes peninsula, southwest Iceland, spans the Alfagja rift valley, a yawning chasm that marks the boundary of the Eurasian and North American continental tectonic plates.

Named in honor of Icelandic explorer Leif Eiriksson, famous for discovering America 500 years before Columbus, the bridge is 60 feet long and covers a gap 20 feet deep. Upon going over the bridge tourists may purchase a certificate for $8US showing they�ve walked in the footsteps of the gods by crossing the bridge between two continents.

Apart from its geological and historical significance, it is hoped that the "Leif the Lucky Bridge" will also serve to further boost tourism in the Reykjanes region, which among other things, is home to the Blue Lagoon, Iceland�s most visited tourist attraction, and Keflavik International Airport, the country�s international gateway. (For more information on the Reykjanes area, see www.reykjanes.is).

Let�s Take a Meeting

Reykjavik�s Icelandair Hotel Esja is undergoing a $20 million renovation this year that will create Iceland�s largest meeting and convention center by April 2003. The renovation will offer better service to business travelers, incentive groups, conference delegates, and tourists.

The full-service four-star hotel will add 125 rooms, bringing the total to 285. Over 22,000 sq. ft. of new meeting facilities will include a prefunction area and 5,630 sq. ft. ballroom with a seating capacity of 620. The Esja will also feature a full-service business center along with two bright boardrooms and seven meeting rooms.

The Hotel Esja is located a short distance from midtown Reykjavik and Kringlan, Iceland's major shopping center. Reykjav�k's main recreation center, Laugardalur, with one of the city's best outdoor swimming pools, is just a short walk away, making it easy for hotel guests to relax in Iceland's naturally relaxing geothermal waters. (For more information: tel. 011 354 5050 950, www.icehotel.is)

Shop �til You Drop

Iceland�s Leifur Eiriksson Air Terminal at the Keflavik International Airport has expanded shopping within its new South terminal this summer. Improvements include two new duty-free stores. As in the existing North terminal building, prices for a wide range of Icelandic and imported products will be discounted up to 50 percent lower than in most major European cities, including Reykjavik, 30 miles away.

A wide range of quality brands in men�s and women�s clothing is available at Saga Boutique, with prices 25-40 percent lower than in most European cities. Other shops offer a range of Icelandic food, drink, woolens, and handicrafts. Islandica, for instance, sells a brand of hot dog called SS Pylsa that has become a cult favorite among fans of Icelandic cuisine. Various food products are sold vacuum-packed or frozen. Delicacies such as smoked salmon, herring, smoked trout, or gravlax (dill-cured salmon) are available along with Icelandic cheese, lamb, and Iceland Spring bottled water. (For more information: www.airport.is).

Welcome Home

The 75-ft. Icelandic Viking ship replica that toured the U.S. in 2000 is finally heading home. The Islendingur ("Icelander" in English), built and captained by Gunnar Marel Eggertsson, 47, of Iceland, toured the East Coast from Newfoundland to New York Harbor two years ago to celebrate the 1,000th anniversary of Leif Eiriksson�s discovery of the New World.

The oak and pine ship traced the historic 2,600-mi. voyage of Leifur Eiriksson, or Leif the Lucky, to Greenland and Newfoundland - the country the Vikings called Vinland - exactly 1,000 years earlier.

The Islendingur was recently sold to the Icelandic town of Reykjanes, 20 miles from the capital city of Reykjavik. In August, Capt. Eggertsson will sail the ship to the harbor at Njardv�k (near Keflav�k International Airport in southwest Iceland) where it will remain on permanent display. (For more information on the Reykjanes area, see www.reykjanes.is).

Vacation with Icelanders in Hveragerdi

Where do Icelanders go on vacation? Many head to the town of Hveragerdi, just 45 miles from Reykjavik. Glaciers and volcanic activity have transformed Hveragerdi into a surreal wonderland of geysers, streams, and lush green vegetation with a silent volcano named Kambabrun presiding over it all. In fact, plumes of steam from the ever-present thermal vents rise continually to the sky. The town is a popular destination for tourists every fall, offering . hiking, fishing, and golf. The Varma River and its two waterfalls, Baulufoss and Reykjafoss, flow through town as they slowly carve their way through the Olfusdalur Valley and to the sea. (For more information: www.icelandtouristboard.com, www.south.is).

THEY SAID IT

- Speaking of sheep, The New York Times Magazine recently featured Icelandic lamb in its Food section. The article discussed the cleanliness of the Iceland countryside and states that Icelanders eat 55 pounds of lamb per capita per year, versus a mere one pound per capita in the U.S. One favorite recipe involves roasted lamb loins with roasted tomatoes and summer peas. (For more information on this national food, see www.icelandnaturally.com)

- National Geographic Adventure magazine examines the mythology and legends of Iceland, a country it calls "Europe�s last great wilderness." The August issue speaks at length about one such tale: The Saga of Grettir the Strong. It�s the story of Grettir Asmundarson, a man who actually lived in 11th century Iceland. Grettir has been compared to the medieval version of Jesse James who outwitted his pursuers for nearly 20 years, wreaking havoc across the remotest corners of the country. The author of the article, Tom Clynes, set out to follow the path of this legendary hero in a story titled, An Outlaw�s Guide to Iceland.

Ain�t it Grand?

Iceland's "Grand Canyon," Jokulsarglijufur National Park, is the country's newest attraction. It includes Iceland's largest gorge, luxurious vegetation, bizarre rock formations and caves, and waterfalls that put the dancing waters of Las Vegas to shame. Visitors are awestruck standing next to Dettifoss, Europe's most powerful waterfall. The National Park is east of Husavik in northeast Iceland.

For information on other exciting activities in Iceland, be sure to visit www.IcelandTouristBoard.com or www.IcelandNaturally.com

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